We're building the social scout we wish existed.
Most influencer-discovery tools are databases with a search box — built for an analyst at a desk during business hours. Oskkee is the opposite. It lives where its users already live (WhatsApp), and it's an agent, not a search box. You tell it the job — "Diwali beauty campaign in Mumbai, 20 creators, ₹5L budget" — and it owns the work end to end.
What Oskkee actually is
Oskkee is a messaging-first agentic AI platform that acts as a social scout for creators, brands, and agencies — delivered primarily over WhatsApp. You chat with it like you'd chat with a sharp, opinionated colleague. It finds relevant social media accounts, analyses their posts, surfaces the right contact channel, drafts the outreach, tracks the campaign, and proactively nudges you when something interesting happens in your niche.
Influencer marketing today is a mess of spreadsheets passed between agency, brand, and creator; manual hunting across Instagram, YouTube, TikTok, and Linktrees to find a real contact email; rate cards negotiated by DM and paid by bank transfer; and discovery tools that show you "the same 200 creators everyone already knows." Oskkee collapses that into one conversation.
Three bets, in order
Posts-first
We index posts, not profiles. Profiles are derived by grouping posts by author — fresher data, honest classification, and regional-language coverage profile-first scrapers miss.
WhatsApp-native
WhatsApp is where Indian creators, brand managers, and agency teams already do business. Zero install. Zero "find the dashboard." A 24-hour conversational window in which we can be genuinely helpful.
Agentic
32+ tools, persistent memory, learnable skills, goal tracking. Oskkee owns multi-step jobs — including waking up unprompted when it has something useful to say.
Who we're building for
Oskkee serves four overlapping personas. The agent auto-detects which one you are from your first few messages and adjusts behaviour accordingly.
Creators & micro-influencers
5k–500k followers, mostly India and SEA. They want brands that pay creators like them, a media kit they can send without thinking, weekly trends in their niche, and a tracker for which pitches got a reply.
Brand marketing teams
In-house marketers at D2C brands ($1M–$20M ARR). They want 20 fitness creators in Mumbai for Diwali, the right contact channel for each one, audience-authenticity scoring, and a daily Brand Pulse on mentions and competitors.
Agencies
Boutique influencer and digital agencies (5–50 people). They want to run discovery across six client briefs in parallel, white-label the output, run compliance checks on creator posts, and pull competitor-creator intelligence reports.
Influencers pitching brands
Same humans as creators, but in "selling myself" mode. Media kits, AI-generated rate cards, brand-deal marketplace, portfolio builder, audience scoring, and escrow payment tracking.
How we make money
Oskkee runs on a token-based subscription model with five tiers, priced in INR and built for Indian and SEA economics — not a US-priced SaaS retrofitted with a discount. Tokens are spent only on successful searches; failed searches auto-refund. The full live catalog is at /pricing and is sourced from the same source of truth as our billing engine, so the marketing page can never drift from what you actually pay.
| Tier | Price | Built for |
|---|---|---|
| Free | ₹0/mo | Proof of value — 5 searches/day on WhatsApp + Web. |
| Starter | ₹499/mo | Solo creators or marketers running one campaign. |
| Pro | ₹1,499/mo | Active brand marketers and prosumer creators. |
| BYOK | ₹2,999/mo | Power users who bring their own LLM keys; we charge an infrastructure fee instead of an LLM markup. |
| Agency | ₹9,999/mo | Multi-client teams — white-label, bulk outreach, compliance, ROI reports. |
The shape matters. Free is "proof of value," not "indefinite free." Starter is a low commitment. Pro is the workhorse tier. BYOK is for cost-sensitive power users — they bring their own LLM keys, we charge an infrastructure fee instead of an LLM markup, and they get 10× the search volume. Agency is the multi-client tier with white-label and 500 searches/day.
Beneath the subscriptions sits a Brand Pulse standalone SKU for D2C brands and agencies who want a daily WhatsApp brief on their mentions, sentiment shifts, and competitors.
What makes us different
Three overlapping markets, none of which combine the way we do.
Versus influencer-discovery SaaS
The Modashes and HypeAuditors of the world are web dashboards with filters and CSV exports. Profile-first, refreshed quarterly, sold on annual contracts at $500–$5,000/mo. Oskkee is WhatsApp-native, posts-first, agentic, and priced for India and SEA reality (₹499/mo entry vs $500/mo entry).
Versus creator self-serve tools
Linktree, Beacons, Stan Store and friends are bio-link tools and payment utilities. We're not the bio-link or the payment processor — we're the agent that finds brand deals, drafts pitches, and tracks campaigns for the creator. Complementary, not competitive.
Versus generic WhatsApp bots
Wati, Interakt and AiSensy are CRM-style customer-support bots brands deploy on their own number. General-purpose AI assistants on WhatsApp are thin LLM wrappers. Oskkee is domain-specialised for the creator economy — deep tool integrations, persistent memory, learnable skills, and proactive intelligence.
Where we're going
Near-term
- Brand Pulse to 10 paying brands in a concierge cohort — validating the standalone-SKU thesis.
- Marketing agent live and self-regulating — an autonomous weekly budget loop that doubles on a 2× revenue week and halves on a miss, with channel allocation by Thompson Sampling.
- 500 signups in 90 days on a sub-$1,000/month budget, with 40%+ WAU and 5%+ paid conversion.
- Influencer module GA — media kits, rate cards, marketplace, escrow fully self-serve.
- Personal Creator AI Phase 2 — production and publishing helpers (Metricool integration is in place).
Medium-term
- Marketplace liquidity — once creator supply hits ~1,000 active and brand demand hits ~50 active, we open a true two-sided brand-deal marketplace.
- Multi-language briefs and outputs — Hindi, Tamil, Telugu, Bahasa, Tagalog briefings, not just multi-language search.
- Apple Messages for Business — second tier-one channel after WhatsApp.
- Agency white-label deepening — full multi-tenant agency dashboard with per-client billing and sub-account permissions.
The longer arc
Oskkee becomes the messaging-layer operating system for creator-economy work — the place where every brand deal, every campaign, every creator collaboration starts and gets tracked, regardless of which underlying platform (Instagram, YouTube, TikTok, Threads, next-thing) hosts the audience. Same brain, more mouths, more tools, deeper memory.
The bet is that the primary interface for knowledge work in this domain is moving from dashboards to agents, and from desks to phones. Oskkee is positioned for both shifts.
Want to scout with us?
The fastest way to understand Oskkee is to chat with it. Free tier, no install, lives in WhatsApp.
Oskkee is a trade name of Indslav Joog Private Limited, a company incorporated in India (CIN: U62099HR2025PTC129498). For company registration, contact details, and the full "About" disclosure, see /about.